Why More People Trust Korean Car Brands
America’s automotive industry has been dominated by American brands for many years, and throughout the period, has been challenged by foreign car makers as well. As early as 1992, as seen in this article by the NY Times, many different foreign car brands crowded the market, including South Korea’s Kia Motors and Hyundai.
Both Kia Motors and Hyundai entered the market with strategies and car models meant for entry-level buyers. Hyundai introduced the Excel, a low-price subcompact, to America in 1986. The Excel received complaints regarding issues with its quality and reliability, which resulted in numerous Hyundai car dealerships quitting in droves. Kia started small with a limited scope and venture that pales in comparison to General Motors Corporation or Mitsubishi Motors Corporation’s activities.
Right now, both Hyundai and Kia are rising in the US and are becoming more popular among Americans than ever before. Korean cars may have been regarded as a compromise purchase for people who are looking for cheap cars for sale since the more well-known brands are too costly, but now Korean cars are among the most reliable cars in the world. The Korea Herald’s report stated that Hyundai and Kia car sales in the US have increased by 4.6 percent in 2019 due to a surge of demand for SUVs and crossovers.
Korean cars are growing in popularity, and the examples below shed light on why this is the case.
Hyundai and Kia started in the auto industry by offering cheap cars that looked and drove like cheap cars. Early Korean cars lacked the quality that can rival the established brands in America, but now Hyundai and Kia managed to retain their brands’ affordability while offering one of the most reliable cars in the world.
Excellent Initial Brand Quality
The year 2019’s JD Power Initial Quality Survey showed that Korean car brands Genesis, Kia, and Hyundai beat American and European cars in terms of initial quality. The 2020 report showed that Korean brand Kia and the American Dodge tied for first place, while Genesis and Hyundai went down in the rankings. JD Power, according to its “About Us” page, “amplifies the Voice of the Customer and helps brands improve the value of their products and services.” Its survey measures a car’s initial brand quality by asking survey respondents to rate the various aspects of a brand’s cars or product experience and Korean brands succeeded in achieving an excellent initial brand quality.
Hyundai was the first company to roll out a 10-year/100,000-mile warranty in 1998 and was soon followed by Kia rolling out a similar warranty. Hyundai’s warranty raised the world’s eyebrow when it was initially launched, but it is now labeled as America’s Best Warranty. Both Hyundai and Kia continue to offer the best car warranties in the auto industry.
Wide Variety of Vehicles for Different Drivers
Not all drivers have the same needs so people look for different types of cars to meet their respective needs. Many budget-minded Generation Z car buyers look for tech-savvy and compact economy cars and both Hyundai and Kia offer the Elantra and Soul respectively for their Gen Z customers.
Kia also has the Sedona minivan for more family-oriented car buyers while Hyundai continues to focus on safe sedans and hatchbacks.
Both Kia and Hyundai offer a wide variety of cars for nearly everyone.
Korean car brands are among the most trusted car brands in the US and Americans need only to type in “Hyundai dealers near me” or “Kia dealers near me” to look for a Korean car they need. Car buyers can get the best car deals when they rely on a reliable Hyundai or Kia car dealer near them.
Southern Californians can trust in CarBevy to look for the best car deals San Diego, even if they’re not necessarily looking for a Korean car. CarBevy offers a haggle-free car buying experience using an NYOP or a Name-your-own-price pricing strategy that allows people to buy a car at the price they dictate.
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